Vikram Singh
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Vikram Singh
Vikram Singh
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Strategy

28 posts
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  • Philosophy
  • Strategy

A Brief Guide to Managing Your Hotel’s Digital Assets

  • July 30, 2014
  • Vikram Singh
One of the most crucial aspects of running a hotel or a lodging business is asset management. The same efforts and energy should be used when it comes to your…
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  • Hotel & Travel Industry News
  • Philosophy
  • Strategy

Priceline’s Acquisition of Buuteeq: Why Hotels Must Own Their Digital Assets

  • July 1, 2014
  • Vikram Singh
The hotel marketing and distribution world was recently shaken when Priceline Group (aka, The #1 Lodging Online Travel Agency in the World) acquired Buuteeq for an undisclosed sum. This officially makes…
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  • Hotel & Travel Industry News
  • Strategy

Euromonitor International Interview With Vikram Singh

  • June 10, 2014
  • Vikram Singh
  I was recently interviewed as part of the Euromonitor International Interview Series conducted by Michelle Grant, Euromonitor’s Travel and Tourism Manager. Here’s the article that was published. Euromonitor International is…
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  • Philosophy
  • Strategy

Hotel Marketing Is Not a Substitute for Innovation

  • April 30, 2014
  • Vikram Singh
One of the trends I have been noticing is that hotels continually generate hype instead of value. Hyper-marketing on social media platforms has led to a race for hotels to participate…
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  • Branding
  • Strategy

How to Supercharge Your Hotel Revenue After Rebranding

  • March 20, 2014
  • Vikram Singh
A Tale of Two Brands (based on a true story) Once upon a time in December 2012, there was a hotel asset. It lived in a spectacular location, right on…
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  • Search Engine Marketing
  • Strategy

Hotel Marketing Cannibalization: Is Your Hotel Website Traffic Eating Itself?

  • February 5, 2014
  • Vikram Singh
Hotels, bed and breakfasts, and vacation rentals are all competing for their market share of today’s travelers, who are armed with multiple devices and tools to search for lodging .…
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  • Philosophy
  • Strategy

Top 5 Resolutions Hotels Should Make to Boost Online Revenue

  • January 21, 2014
  • Vikram Singh
We have entered a new year of awesome possibilities. The hospitality and lodging business is poised for more disruption, innovation and growth. I would love to see my readers address…
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  • Branding
  • Hotel & Travel Industry News
  • Strategy

How Airbnb Is Crushing Traditional Hotel Brands

  • November 24, 2013
  • Vikram Singh
In April, I wrote one of my first ever articles about Airbnb’s impact on the hotel industy. It started as a response to the Euromonitor report highlighting how little impact…
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