Dinosaur Metrics Are Taking a Bite Out of Your Hotel Marketing Performance
Marketing is evolving as I am typing this sentence. I’m here to make sure you are not wasting your time, energy and marketing budgets by focusing on … Read More
Marriott’s Acquisition of Starwood: Winners and Losers
Marriott’s acquisition of Starwood is great news for investors, but unfortunately not for Starwood hotel guests and employees. The quote that sums up the reasoning behind this deal came … Read More
Hotel Brands’ Struggle to Understand Airbnb: The IHG Edition
When I’m on Twitter, I’m usually catching up on some of my favorite comedians (mostly comediennes) and posting my own material. But every now and then, some … Read More
Your Marketing Focus Must Shift To Hotel Value Over Price
It’s amazing how much time and energy gets poured into deciding the price of a hotel room. There are STR reports, RMS Reports, and booking engine … Read More
The Free Website Trap: Lessons From Priceline’s Rebranding of Buuteeq
Last year, Priceline.com made a splash when it acquired Buuteeq, a digital marketing and website “cloud-based system” for independent hotels, for what looks like $98 million. … Read More
Google’s Mobile Update: Keep Calm and Get With the Program
Every time Google issues an update, hotel marketing agencies have a field day writing articles and trying to give you a reason to panic about your online presence. … Read More
My Top 6 Articles of 2014
It’s time to say goodbye to 2014. It was an epic year for me, and I especially loved sharing my thoughts about the industry with a wonderful … Read More
Front Desk: Ground Zero for Hotel Profitability
Want to increase your profitability, while improving your online reviews at the same time? Then start paying more attention to an area that’s too often overlooked when … Read More
Do You View Hotel Marketing as a Cost or an Investment?
I am often asked, “What is the most important factor in a good hotel marketing strategy?” One of the top factors (that no one likes to talk … Read More
Reality Check: 7 Questions for Your Hotel Marketing Agency
Everything digital, including marketing, changes rapidly. Hotels know that online marketing is crucial, yet they take a back seat on innovations. Most of the hotel owners/managers I’ve met … Read More