A Brief Guide to Managing Your Hotel’s Digital Assets
One of the most crucial aspects of running a hotel or a lodging business is asset management. The same efforts and energy should be used when it comes to your…
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Strategy
28 posts
Priceline’s Acquisition of Buuteeq: Why Hotels Must Own Their Digital Assets
The hotel marketing and distribution world was recently shaken when Priceline Group (aka, The #1 Lodging Online Travel Agency in the World) acquired Buuteeq for an undisclosed sum. This officially makes…
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Euromonitor International Interview With Vikram Singh
I was recently interviewed as part of the Euromonitor International Interview Series conducted by Michelle Grant, Euromonitor’s Travel and Tourism Manager. Here’s the article that was published. Euromonitor International is…
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Hotel Marketing Is Not a Substitute for Innovation
One of the trends I have been noticing is that hotels continually generate hype instead of value. Hyper-marketing on social media platforms has led to a race for hotels to participate…
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How to Supercharge Your Hotel Revenue After Rebranding
A Tale of Two Brands (based on a true story) Once upon a time in December 2012, there was a hotel asset. It lived in a spectacular location, right on…
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Hotel Marketing Cannibalization: Is Your Hotel Website Traffic Eating Itself?
Hotels, bed and breakfasts, and vacation rentals are all competing for their market share of today’s travelers, who are armed with multiple devices and tools to search for lodging .…
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Top 5 Resolutions Hotels Should Make to Boost Online Revenue
We have entered a new year of awesome possibilities. The hospitality and lodging business is poised for more disruption, innovation and growth. I would love to see my readers address…
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How Airbnb Is Crushing Traditional Hotel Brands
In April, I wrote one of my first ever articles about Airbnb’s impact on the hotel industy. It started as a response to the Euromonitor report highlighting how little impact…
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