Last year, Priceline.com made a splash when it acquired Buuteeq, a digital marketing and website “cloud-based system” for independent hotels, for what looks like $98 million. … Read More
Every time Google issues an update, hotel marketing agencies have a field day writing articles and trying to give you a reason to panic about your online presence. … Read More
It’s time to say goodbye to 2014. It was an epic year for me, and I especially loved sharing my thoughts about the industry with a wonderful … Read More
Want to increase your profitability, while improving your online reviews at the same time? Then start paying more attention to an area that’s too often overlooked when … Read More
I am often asked, “What is the most important factor in a good hotel marketing strategy?” One of the top factors (that no one likes to talk … Read More
Everything digital, including marketing, changes rapidly. Hotels know that online marketing is crucial, yet they take a back seat on innovations. Most of the hotel owners/managers I’ve met … Read More
One of the most crucial aspects of running a hotel or a lodging business is asset management. The same efforts and energy should be used when … Read More
The hotel marketing and distribution world was recently shaken when Priceline Group (aka, The #1 Lodging Online Travel Agency in the World) acquired Buuteeq for an undisclosed … Read More
I was recently interviewed as part of the Euromonitor International Interview Series conducted by Michelle Grant, Euromonitor’s Travel and Tourism Manager. Here’s the article that was … Read More
One of the trends I have been noticing is that hotels continually generate hype instead of value. Hyper-marketing on social media platforms has led to a race … Read More