Hotels Must Embrace Remote Work
After my last pandemic-focused article, my inbox was flooded with queries about remote work. I had urged hotels to embrace remote work and stop putting geographical … Read More
RIP BookingSuite: Protecting Your Hotel’s Digital Assets
On November 30th of this year, Booking/Priceline is shutting down its BookingSuite product, likely affecting hundreds of hotels worldwide. In short, they will stop running websites, … Read More
Hotel Marketing and Revenue Management in the Time of Pandemic
As I write my first article during a global pandemic, my title inspiration comes from the Columbian literary superstar, Gabriel García Márquez. COVID-19 has rapidly decimated … Read More
How Google Reviews Is Crushing TripAdvisor
An interesting trend has been brewing in the travel business. Quietly but surely, Google Reviews has been expanding their online review market share for brick … Read More
Hotel CRM Reality Check
On January 20, 2017, I booked a hotel in Seville, Spain. That is also the day that Meliá Hotels & Resorts got my email address. The … Read More
Is Your Hotel Booking Engine Destroying Your Profitability?
Almost every other day, I see a headline about the latest trend that is going to have a massive impact on hotels and travel. Some might … Read More
Use Hotel Website Content to Increase Your Revenue
Contrary to what you might have heard, people still read. We read quiet a lot actually, but much of our reading has moved over to a … Read More
The Ultimate Guide to Email Marketing for Hotels
Hotel email marketing has become more important than ever. The cost of click- and impression-based marketing on search engines and social networks continues to rise, not just for … Read More
Hotel Website Design and Usability: Top 10 Mistakes
Hotel website design, like any kind of design, is subjective. Nothing is more painful than a website design “discussion” where stakeholders talk for hours about colors, content … Read More