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Search Engine Marketing

Hotel Marketing and Revenue Management in the Time of Pandemic
13 Apr 2020

Hotel Marketing and Revenue Management in the Time of Pandemic

by Vikram Singh | posted in: Hotel & Travel Industry News, Latest, Online Travel Agents, Philosophy, Revenue Management, Search Engine Marketing, Strategy | 0

As I write my first article during a global pandemic, my title inspiration comes from the Columbian literary superstar, Gabriel García Márquez. COVID-19 has rapidly decimated … Read More

How Google Reviews Is Crushing TripAdvisor
5 Apr 2019

How Google Reviews Is Crushing TripAdvisor

by Vikram Singh | posted in: Search Engine Marketing, Strategy | 0

  An interesting trend has been brewing in the travel business. Quietly but surely, Google Reviews has been expanding their online review market share for brick … Read More

BookingSuite: A Lesson in Direct Revenue Strategy
18 Oct 2016

BookingSuite: A Lesson in Direct Revenue Strategy

by Vikram Singh | posted in: Hotel & Travel Industry News, Online Travel Agents, Philosophy, Search Engine Marketing | 0

Throughout my career in revenue optimization for the hospitality and travel industry, I have always stressed the importance of owning your digital assets. This means having … Read More

Google’s Mobile Update: Keep Calm and Get With the Program
18 Apr 2015

Google’s Mobile Update: Keep Calm and Get With the Program

by Vikram Singh | posted in: Hotel & Travel Industry News, Search Engine Marketing, Strategy, WordPress | 0

Every time Google issues an update, hotel marketing agencies have a field day writing articles and trying to give you a reason to panic about your online presence. … Read More

Hotel Pay Per Click: Your Single Most Powerful Marketing Tool
25 May 2014

Hotel Pay Per Click: Your Single Most Powerful Marketing Tool

by Vikram Singh | posted in: Search Engine Marketing | 0

I have had a front row seat to the hotel pay per click (PPC) world for the past decade. PPC is not new, but it’s rapidly … Read More

Hotel Marketing Cannibalization: Is Your Hotel Website Traffic Eating Itself?
5 Feb 2014

Hotel Marketing Cannibalization: Is Your Hotel Website Traffic Eating Itself?

by Vikram Singh | posted in: Search Engine Marketing, Strategy | 0

Hotels, bed and breakfasts, and vacation rentals are all competing for their market share of today’s travelers, who are armed with multiple devices and tools to … Read More

It’s Time to Burst the Hotel SEO Bubble: What Hotels Really Need to Know
31 Jul 2013

It’s Time to Burst the Hotel SEO Bubble: What Hotels Really Need to Know

by Vikram Singh | posted in: Hotel & Travel Industry News, Search Engine Marketing | 0

Hotel search engine optimization (SEO) is one of the most debated online marketing techniques in our industry. That’s because its efficacy is hard to prove, and … Read More

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Recent Posts

  • Hotels Must Embrace Remote Work
  • The Post Pandemic Hard Reset
  • RIP BookingSuite: Protecting Your Hotel’s Digital Assets
  • Pandemic Pricing Principles for Hotels
  • Hotel Marketing and Revenue Management in the Time of Pandemic

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