Search Engine Marketing Archives

Hotel Revenue Management the time of pandemic

Hotel Marketing and Revenue Management in the Time of Pandemic

As I write my first article during a global pandemic, my title inspiration comes from the Columbian literary superstar, Gabriel García Márquez. COVID-19 has rapidly decimated the industry I have…

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How Google Reviews Is Crushing TripAdvisor

An interesting trend has been brewing in the travel business. Quietly but surely, Google Reviews has been expanding their online review market share for brick and mortar businesses. Since…

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BookingSuite: A Lesson in Direct Revenue Strategy

Throughout my career in revenue optimization for the hospitality and travel industry, I have always stressed the importance of owning your digital assets. This means having control of your domain,…

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Google’s Mobile Update: Keep Calm and Get With the Program

Every time Google issues an update, hotel marketing agencies have a field day writing articles and trying to give you a reason to panic about your online presence. To provide you with…

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Search Engine Marketing

Hotel Pay Per Click: Your Single Most Powerful Marketing Tool

I have had a front row seat to the hotel pay per click (PPC) world for the past decade. PPC is not new, but it’s rapidly changing. One thing that…

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Hotel Marketing Cannibalization: Is Your Hotel Website Traffic Eating Itself?

Hotels, bed and breakfasts, and vacation rentals are all competing for their market share of today’s travelers, who are armed with multiple devices and tools to search for lodging .…

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It’s Time to Burst the Hotel SEO Bubble: What Hotels Really Need to Know

Hotel search engine optimization (SEO) is one of the most debated online marketing techniques in our industry. That’s because its efficacy is hard to prove, and techniques have to constantly…

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