Hotel Marketing and Revenue Management in the Time of Pandemic
As I write my first article during a global pandemic, my title inspiration comes from the Columbian literary superstar, Gabriel García Márquez. COVID-19 has rapidly decimated … Read More
How Google Reviews Is Crushing TripAdvisor
An interesting trend has been brewing in the travel business. Quietly but surely, Google Reviews has been expanding their online review market share for brick … Read More
BookingSuite: A Lesson in Direct Revenue Strategy
Throughout my career in revenue optimization for the hospitality and travel industry, I have always stressed the importance of owning your digital assets. This means having … Read More
Google’s Mobile Update: Keep Calm and Get With the Program
Every time Google issues an update, hotel marketing agencies have a field day writing articles and trying to give you a reason to panic about your online presence. … Read More
Hotel Pay Per Click: Your Single Most Powerful Marketing Tool
I have had a front row seat to the hotel pay per click (PPC) world for the past decade. PPC is not new, but it’s rapidly … Read More
Hotel Marketing Cannibalization: Is Your Hotel Website Traffic Eating Itself?
Hotels, bed and breakfasts, and vacation rentals are all competing for their market share of today’s travelers, who are armed with multiple devices and tools to … Read More
It’s Time to Burst the Hotel SEO Bubble: What Hotels Really Need to Know
Hotel search engine optimization (SEO) is one of the most debated online marketing techniques in our industry. That’s because its efficacy is hard to prove, and … Read More