Pandemic Pricing Principles for Hotels
This is my second pandemic-themed article, following the last magnum opus on Hotel Marketing and Revenue Management in the Time of Pandemic. I was definitely hoping … Read More
Hotel Marketing and Revenue Management in the Time of Pandemic
As I write my first article during a global pandemic, my title inspiration comes from the Columbian literary superstar, Gabriel García Márquez. COVID-19 has rapidly decimated … Read More
The End of Hotel Rate Parity: Much Ado About Nothing
Over the past few months, there has been a lot of talk about the imminent “end of hotel rate parity” and what it means for the hotel industry. … Read More
Let’s Keep It Real: The Truth About Hotel Meta Search
Hotel marketing types love trends. Every day there is the same old story about a new thing that changes everything. It’s always a thing that, if the hotels … Read More
Why You Shouldn’t Sell Rooms for $7 on Hotel Tonight
This Thanksgiving holiday in the US was an eventful one for the hospitality industry. What got my attention was the Black Friday offer of $7 rooms … Read More