A Hotel Guide for Avoiding OTA Panic and Rate Parity Games
OTAs are a fact of life in our industry. But there are so many negative feelings about them, constantly being stoked by hotel media, that it becomes difficult for hotels…
Share
Revenue Management
7 posts
The Post Pandemic Hard Reset
I wrote two articles during the pandemic, one around the beginning and one in the middle. It’s time to complete the trilogy. Our industry has been given a once-in-a-lifetime chance…
Share
Pandemic Pricing Principles for Hotels
This is my second pandemic-themed article, following the last magnum opus on Hotel Marketing and Revenue Management in the Time of Pandemic. I was definitely hoping for things to be…
Share
Hotel Marketing and Revenue Management in the Time of Pandemic
As I write my first article during a global pandemic, my title inspiration comes from the Columbian literary superstar, Gabriel García Márquez. COVID-19 has rapidly decimated the industry I have…
Share
The End of Hotel Rate Parity: Much Ado About Nothing
Over the past few months, there has been a lot of talk about the imminent “end of hotel rate parity” and what it means for the hotel industry. Rulings in favor of…
Share
Let’s Keep It Real: The Truth About Hotel Meta Search
Hotel marketing types love trends. Every day there is the same old story about a new thing that changes everything. It’s always a thing that, if the hotels would only start doing…
Share
Why You Shouldn’t Sell Rooms for $7 on Hotel Tonight
This Thanksgiving holiday in the US was an eventful one for the hospitality industry. What got my attention was the Black Friday offer of $7 rooms on Hotel Tonight (my favorite…
Share