The Ultimate Guide to TripAdvisor for Hotels
When TripAdvisor was founded in February 2000 in a small office above Kostas Pizza on 315 Chestnut Street in Needham, Massachusetts, I don’t think anyone could … Read More
Last Click Attribution Is Killing Your Hotel Marketing Campaigns
Marketing success today can be measured using many diverse metrics. Analytics programs let you measure everything from who and where your website visitors come from to … Read More
BookingSuite: A Lesson in Direct Revenue Strategy
Throughout my career in revenue optimization for the hospitality and travel industry, I have always stressed the importance of owning your digital assets. This means having … Read More
Marriott’s Acquisition of Starwood: Winners and Losers
Marriott’s acquisition of Starwood is great news for investors, but unfortunately not for Starwood hotel guests and employees. The quote that sums up the reasoning behind this deal came … Read More
Do You View Hotel Marketing as a Cost or an Investment?
I am often asked, “What is the most important factor in a good hotel marketing strategy?” One of the top factors (that no one likes to talk … Read More
Reality Check: 7 Questions for Your Hotel Marketing Agency
Everything digital, including marketing, changes rapidly. Hotels know that online marketing is crucial, yet they take a back seat on innovations. Most of the hotel owners/managers I’ve met … Read More
A Brief Guide to Managing Your Hotel’s Digital Assets
One of the most crucial aspects of running a hotel or a lodging business is asset management. The same efforts and energy should be used when … Read More
Priceline’s Acquisition of Buuteeq: Why Hotels Must Own Their Digital Assets
The hotel marketing and distribution world was recently shaken when Priceline Group (aka, The #1 Lodging Online Travel Agency in the World) acquired Buuteeq for an undisclosed … Read More
Hotel Marketing Is Not a Substitute for Innovation
One of the trends I have been noticing is that hotels continually generate hype instead of value. Hyper-marketing on social media platforms has led to a race … Read More
Top 5 Resolutions Hotels Should Make to Boost Online Revenue
We have entered a new year of awesome possibilities. The hospitality and lodging business is poised for more disruption, innovation and growth. I would love to … Read More