Philosophy Archives - Vikram Singh

Meetings: The Black Hole of Hotel Revenue and Productivity

Meetings are the black hole of productivity. I’m not saying this just to be dramatic. There is plenty of evidence coming your way. Keep reading! I have been attending corporate…

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Hotels Must Embrace Remote Work

After my last pandemic-focused article, my inbox was flooded with queries about remote work. I had urged hotels to embrace remote work and stop putting geographical restrictions on hiring the…

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The Post Pandemic Hard Reset

I wrote two articles during the pandemic, one around the beginning and one in the middle. It’s time to complete the trilogy. Our industry has been given a once-in-a-lifetime chance…

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RIP BookingSuite: Protecting Your Hotel’s Digital Assets

On November 30th of this year, Booking/Priceline is shutting down its BookingSuite product, likely affecting hundreds of hotels worldwide. In short, they will stop running websites, booking engines, and revenue…

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Hotel Revenue Management the time of pandemic

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Hotel Marketing and Revenue Management in the Time of Pandemic

As I write my first article during a global pandemic, my title inspiration comes from the Columbian literary superstar, Gabriel García Márquez. COVID-19 has rapidly decimated the industry I have…

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Hotel and Travel Conferences Need an Upgrade

When it comes to hotel conferences and trade shows, I will go ahead and show my age by saying I have been to almost all of them. During the earlier…

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The Ultimate Guide to TripAdvisor for Hotels

When TripAdvisor was founded in February 2000 in a small office above Kostas Pizza on 315 Chestnut Street in Needham, Massachusetts, I don’t think anyone could have predicted the amount…

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Last Click Attribution Is Killing Your Hotel Marketing Campaigns

Marketing success today can be measured using many diverse metrics. Analytics programs let you measure everything from who and where your website visitors come from to what content they are…

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BookingSuite: A Lesson in Direct Revenue Strategy

Throughout my career in revenue optimization for the hospitality and travel industry, I have always stressed the importance of owning your digital assets. This means having control of your domain,…

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Marriott’s Acquisition of Starwood: Winners and Losers

Marriott’s acquisition of Starwood is great news for investors, but unfortunately not for Starwood hotel guests and employees. The quote that sums up the reasoning behind this deal came from Starwood Chairman Bruce Duncan. “We…

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Do You View Hotel Marketing as a Cost or an Investment?

I am often asked, “What is the most important factor in a good hotel marketing strategy?” One of the top factors (that no one likes to talk about) is how a hotel’s…

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Reality Check: 7 Questions for Your Hotel Marketing Agency

Everything digital, including marketing, changes rapidly. Hotels know that online marketing is crucial, yet they take a back seat on innovations. Most of the hotel owners/managers I’ve met have been hesitant to…

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A Brief Guide to Managing Your Hotel’s Digital Assets

One of the most crucial aspects of running a hotel or a lodging business is asset management. The same efforts and energy should be used when it comes to your…

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Priceline’s Acquisition of Buuteeq: Why Hotels Must Own Their Digital Assets

The hotel marketing and distribution world was recently shaken when Priceline Group (aka, The #1 Lodging Online Travel Agency in the World) acquired Buuteeq for an undisclosed sum. This officially makes…

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Hotel Marketing Is Not a Substitute for Innovation

One of the trends I have been noticing is that hotels continually generate hype instead of value. Hyper-marketing on social media platforms has led to a race for hotels to participate…

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Top 5 Resolutions Hotels Should Make to Boost Online Revenue

We have entered a new year of awesome possibilities. The hospitality and lodging business is poised for more disruption, innovation and growth. I would love to see my readers address…

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Google Analytics vs. Adobe Site Catalyst for Hotels

Marketing is evolving, especially the Internet kind. Website analytics have come a long way in the past decade. We have access to more information than ever before. You can now monitor…

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Philosophy

What the Hotel Industry Can Learn From “Heads in Beds” by Jacob Tomsky

I recently finished reading Heads in Beds by Jacob Tomsky. To be clear: I am not writing a standard book review. A book is going to have a different impact…

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Biggest Myths About WordPress Perpetrated by Hotel Marketing Agencies

The hotel industry has always been a target for misinformation about new, emerging, and especially open-source technology. It feels like the industry is stuck in a time warp, which I…

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Airbnb: More Than a Threat, It’s a Great Disruptor To The Hotel & Travel Sector

I recently read an article on Airbnb on Euromonitor that declared: “Airbnb.com Poses Only a Small Threat to Hotel Industry.” The truth is, Airbnb is not only a threat, but…

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