On November 30th of this year, Booking/Priceline is shutting down its BookingSuite product, likely affecting hundreds of hotels worldwide. In short, they will stop running websites, … Read More
As I write my first article during a global pandemic, my title inspiration comes from the Columbian literary superstar, Gabriel García Márquez. COVID-19 has rapidly decimated … Read More
When it comes to hotel conferences and trade shows, I will go ahead and show my age by saying I have been to almost all of … Read More
When TripAdvisor was founded in February 2000 in a small office above Kostas Pizza on 315 Chestnut Street in Needham, Massachusetts, I don’t think anyone could … Read More
Marketing success today can be measured using many diverse metrics. Analytics programs let you measure everything from who and where your website visitors come from to … Read More
Throughout my career in revenue optimization for the hospitality and travel industry, I have always stressed the importance of owning your digital assets. This means having … Read More
Marriott’s acquisition of Starwood is great news for investors, but unfortunately not for Starwood hotel guests and employees. The quote that sums up the reasoning behind this deal came … Read More
I am often asked, “What is the most important factor in a good hotel marketing strategy?” One of the top factors (that no one likes to talk … Read More
Everything digital, including marketing, changes rapidly. Hotels know that online marketing is crucial, yet they take a back seat on innovations. Most of the hotel owners/managers I’ve met … Read More
One of the most crucial aspects of running a hotel or a lodging business is asset management. The same efforts and energy should be used when … Read More