Hotel CRM Reality Check
On January 20, 2017, I booked a hotel in Seville, Spain. That is also the day that MeliĆ” Hotels & Resorts got my email address. The rest, as they say,…
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Hotel Loyalty Programs
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The Shrinking Value of Hotel Loyalty Programs
My work revolves around travel. Every night away from home is spent at a hotel or Airbnb property. I was recently asked about my hotel brand preferences and which loyalty…
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