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Hotel Loyalty Programs

Hotel CRM Reality Check
16 Nov 2018

Hotel CRM Reality Check

by Vikram Singh | posted in: Branding, Hotel Loyalty Programs, Strategy | 0

On January 20, 2017, I booked a hotel in Seville, Spain. That is also the day that Meliá Hotels & Resorts got my email address. The … Read More

The Shrinking Value of Hotel Loyalty Programs
28 Mar 2017

The Shrinking Value of Hotel Loyalty Programs

by Vikram Singh | posted in: Hotel Loyalty Programs | 0

My work revolves around travel. Every night away from home is spent at a hotel or Airbnb property. I was recently asked about my hotel brand … Read More

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