Reality Check on Using Influencers for Your Hotel
As social media marketing continues to evolve and grow, one of the questions hotel owners/managers consistently ask me is whether or not it makes sense to … Read More
Hotel CRM Reality Check
On January 20, 2017, I booked a hotel in Seville, Spain. That is also the day that Meliá Hotels & Resorts got my email address. The … Read More
Use Hotel Website Content to Increase Your Revenue
Contrary to what you might have heard, people still read. We read quiet a lot actually, but much of our reading has moved over to a … Read More
Hotel Website Design and Usability: Top 10 Mistakes
Hotel website design, like any kind of design, is subjective. Nothing is more painful than a website design “discussion” where stakeholders talk for hours about colors, content … Read More
Do You Really Need a Separate Brand for Millennials?
Almost every other week, there is an article about how hotels are trying to “embrace” the Millennial traveler. Basically, anyone born from the 1980s to the early … Read More
Marriott’s War on Wi-Fi: Hotels Need to Stop Fighting the Future
Big hotel brands have seen unprecedented growth over the past decade. Even when the global financial engines slowed down, they grew exponentially in global markets (ie, … Read More
Why You Shouldn’t Sell Rooms for $7 on Hotel Tonight
This Thanksgiving holiday in the US was an eventful one for the hospitality industry. What got my attention was the Black Friday offer of $7 rooms … Read More
How to Supercharge Your Hotel Revenue After Rebranding
A Tale of Two Brands (based on a true story) Once upon a time in December 2012, there was a hotel asset. It lived in a … Read More
How Airbnb Is Crushing Traditional Hotel Brands
In April, I wrote one of my first ever articles about Airbnb’s impact on the hotel industy. It started as a response to the Euromonitor report … Read More