Vikram Singh
  • Home
  • About Me
  • Speaking
  • Contact
  • Blog
  • Home
  • About Me
  • Speaking
  • Contact
  • Blog

Branding

Reality Check on Using Influencers for Your Hotel
24 Feb 2020

Reality Check on Using Influencers for Your Hotel

by Vikram Singh | posted in: Branding, Latest, Strategy | 0

As social media marketing continues to evolve and grow, one of the questions hotel owners/managers consistently ask me is whether or not it makes sense to … Read More

Hotel CRM Reality Check
16 Nov 2018

Hotel CRM Reality Check

by Vikram Singh | posted in: Branding, Hotel Loyalty Programs, Strategy | 0

On January 20, 2017, I booked a hotel in Seville, Spain. That is also the day that Meliá Hotels & Resorts got my email address. The … Read More

Use Hotel Website Content to Increase Your Revenue
10 Oct 2017

Use Hotel Website Content to Increase Your Revenue

by Vikram Singh | posted in: Branding, Strategy | 0

Contrary to what you might have heard, people still read. We read quiet a lot actually, but much of our reading has moved over to a … Read More

Hotel Website Design and Usability: Top 10 Mistakes
8 Aug 2016

Hotel Website Design and Usability: Top 10 Mistakes

by Vikram Singh | posted in: Branding, Strategy | 0

Hotel website design, like any kind of design, is subjective. Nothing is more painful than a website design “discussion” where stakeholders talk for hours about colors, content … Read More

Do You Really Need a Separate Brand for Millennials?
23 Feb 2016

Do You Really Need a Separate Brand for Millennials?

by Vikram Singh | posted in: Branding, Hotel & Travel Industry News | 0

Almost every other week, there is an article about how hotels are trying to “embrace” the Millennial traveler. Basically, anyone born from the 1980s to the early … Read More

Marriott’s War on Wi-Fi: Hotels Need to Stop Fighting the Future
8 Jan 2015

Marriott’s War on Wi-Fi: Hotels Need to Stop Fighting the Future

by Vikram Singh | posted in: Branding, Hotel & Travel Industry News | 0

Big hotel brands have seen unprecedented growth over the past decade. Even when the global financial engines slowed down, they grew exponentially in global markets (ie, … Read More

Why You Shouldn’t Sell Rooms for $7 on Hotel Tonight
30 Nov 2014

Why You Shouldn’t Sell Rooms for $7 on Hotel Tonight

by Vikram Singh | posted in: Branding, Revenue Management | 0

This Thanksgiving holiday in the US was an eventful one for the hospitality industry. What got my attention was the Black Friday offer of $7 rooms … Read More

How to Supercharge Your Hotel Revenue After Rebranding
20 Mar 2014

How to Supercharge Your Hotel Revenue After Rebranding

by Vikram Singh | posted in: Branding, Strategy | 0

A Tale of Two Brands (based on a true story) Once upon a time in December 2012, there was a hotel asset. It lived in a … Read More

How Airbnb Is Crushing Traditional Hotel Brands
24 Nov 2013

How Airbnb Is Crushing Traditional Hotel Brands

by Vikram Singh | posted in: Branding, Hotel & Travel Industry News, Strategy | 0

In April, I wrote one of my first ever articles about Airbnb’s impact on the hotel industy. It started as a response to the Euromonitor report … Read More

I can help you make more revenue.

Find out how you can use my expertise to help your hospitality or travel business become more profitable. It's what I love to do!
Hire Me!

Search for an article

Recent Posts

  • RIP BookingSuite: Protecting Your Hotel’s Digital Assets
  • Pandemic Pricing Principles for Hotels
  • Hotel Marketing and Revenue Management in the Time of Pandemic
  • Reality Check on Using Influencers for Your Hotel
  • Hotel and Travel Conferences Need an Upgrade

Categories

  • Airlines
  • Analytics
  • Branding
  • Budgeting
  • Hotel & Travel Industry News
  • Hotel Loyalty Programs
  • Latest
  • Online Travel Agents
  • Philosophy
  • Podcast
  • Revenue Management
  • Search Engine Marketing
  • Strategy
  • WordPress

Subscribe

  • Home
  • About Me
  • Speaking
  • Contact
  • Blog

© 2018 Vikram Singh. All rights reserved.