The Post Pandemic Hard Reset
I wrote two articles during the pandemic, one around the beginning and one in the middle. It’s time to complete the trilogy. Our industry has been given a once-in-a-lifetime chance…
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Branding
10 posts
Reality Check on Using Influencers for Your Hotel
As social media marketing continues to evolve and grow, one of the questions hotel owners/managers consistently ask me is whether or not it makes sense to work with influencers. Personally,…
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Hotel CRM Reality Check
On January 20, 2017, I booked a hotel in Seville, Spain. That is also the day that Meliá Hotels & Resorts got my email address. The rest, as they say,…
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Use Hotel Website Content to Increase Your Revenue
Contrary to what you might have heard, people still read. We read quiet a lot actually, but much of our reading has moved over to a screen instead of paper.…
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Hotel Website Design and Usability: Top 10 Mistakes
Hotel website design, like any kind of design, is subjective. Nothing is more painful than a website design “discussion” where stakeholders talk for hours about colors, content and photos. For every…
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Do You Really Need a Separate Brand for Millennials?
Almost every other week, there is an article about how hotels are trying to “embrace” the Millennial traveler. Basically, anyone born from the 1980s to the early 2000s is in this…
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Marriott’s War on Wi-Fi: Hotels Need to Stop Fighting the Future
Big hotel brands have seen unprecedented growth over the past decade. Even when the global financial engines slowed down, they grew exponentially in global markets (ie, Asia, Middle East, Latin…
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Why You Shouldn’t Sell Rooms for $7 on Hotel Tonight
This Thanksgiving holiday in the US was an eventful one for the hospitality industry. What got my attention was the Black Friday offer of $7 rooms on Hotel Tonight (my favorite…
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How to Supercharge Your Hotel Revenue After Rebranding
A Tale of Two Brands (based on a true story) Once upon a time in December 2012, there was a hotel asset. It lived in a spectacular location, right on…
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How Airbnb Is Crushing Traditional Hotel Brands
In April, I wrote one of my first ever articles about Airbnb’s impact on the hotel industy. It started as a response to the Euromonitor report highlighting how little impact…
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