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Analytics

Last Click Attribution Is Killing Your Hotel Marketing Campaigns
4 May 2017

Last Click Attribution Is Killing Your Hotel Marketing Campaigns

by Vikram Singh | posted in: Analytics, Philosophy | 0

Marketing success today can be measured using many diverse metrics. Analytics programs let you measure everything from who and where your website visitors come from to … Read More

Super Metrics for Hotel Marketing & Online Revenue Optimization
10 Jun 2016

Super Metrics for Hotel Marketing & Online Revenue Optimization

by Vikram Singh | posted in: Analytics | 0

Analytics metrics have evolved over the past few years. In my last article, I discussed the dinosaur metrics that have fallen in value since the last … Read More

Dinosaur Metrics Are Taking a Bite Out of Your Hotel Marketing Performance
3 May 2016

Dinosaur Metrics Are Taking a Bite Out of Your Hotel Marketing Performance

by Vikram Singh | posted in: Analytics, Strategy | 0

Marketing is evolving as I am typing this sentence. I’m here to make sure you are not wasting your time, energy and marketing budgets by focusing on … Read More

Google Analytics vs. Adobe Site Catalyst for Hotels
29 Oct 2013

Google Analytics vs. Adobe Site Catalyst for Hotels

by Vikram Singh | posted in: Analytics, Philosophy | 0

Marketing is evolving, especially the Internet kind. Website analytics have come a long way in the past decade. We have access to more information than ever … Read More

Death by Data: How Misusing Hotel Analytics Data Can Hurt Your Revenue
30 Sep 2013

Death by Data: How Misusing Hotel Analytics Data Can Hurt Your Revenue

by Vikram Singh | posted in: Analytics | 0

Analytics is an amazing and powerful tool. Voltaire/FDR/Stan Lee (depends who you ask) has said, “With great power comes great responsibility.” This is particularly relevant to Analytics users in … Read More

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