Last Click Attribution Is Killing Your Hotel Marketing Campaigns
Marketing success today can be measured using many diverse metrics. Analytics programs let you measure everything from who and where your website visitors come from to … Read More
Super Metrics for Hotel Marketing & Online Revenue Optimization
Analytics metrics have evolved over the past few years. In my last article, I discussed the dinosaur metrics that have fallen in value since the last … Read More
Dinosaur Metrics Are Taking a Bite Out of Your Hotel Marketing Performance
Marketing is evolving as I am typing this sentence. I’m here to make sure you are not wasting your time, energy and marketing budgets by focusing on … Read More
Google Analytics vs. Adobe Site Catalyst for Hotels
Marketing is evolving, especially the Internet kind. Website analytics have come a long way in the past decade. We have access to more information than ever … Read More
Death by Data: How Misusing Hotel Analytics Data Can Hurt Your Revenue
Analytics is an amazing and powerful tool. Voltaire/FDR/Stan Lee (depends who you ask) has said, “With great power comes great responsibility.” This is particularly relevant to Analytics users in … Read More