Analytics Archives - Vikram Singh

Last Click Attribution Is Killing Your Hotel Marketing Campaigns

Marketing success today can be measured using many diverse metrics. Analytics programs let you measure everything from who and where your website visitors come from to what content they are…

View Post

View Post

Analytics

Super Metrics for Hotel Marketing & Online Revenue Optimization

Analytics metrics have evolved over the past few years. In my last article, I discussed the dinosaur metrics that have fallen in value since the last mass extinction event. Since…

View Post

View Post

Dinosaur Metrics Are Taking a Bite Out of Your Hotel Marketing Performance

Marketing is evolving as I am typing this sentence. I’m here to make sure you are not wasting your time, energy and marketing budgets by focusing on outdated metrics. Many of…

View Post

View Post

Google Analytics vs. Adobe Site Catalyst for Hotels

Marketing is evolving, especially the Internet kind. Website analytics have come a long way in the past decade. We have access to more information than ever before. You can now monitor…

View Post

View Post

Analytics

Death by Data: How Misusing Hotel Analytics Data Can Hurt Your Revenue

Analytics is an amazing and powerful tool. Voltaire/FDR/Stan Lee (depends who you ask) has said, “With great power comes great responsibility.” This is particularly relevant to Analytics users in the hotel industry who…

View Post

Join my newsletter.