Hotel Revenue Optimization Blog

It’s Time to Burst the Hotel SEO Bubble: What Hotels Really Need to Know

Hotel search engine optimization (SEO) is one of the most debated online marketing techniques in our industry. That’s because its efficacy is hard to prove, and techniques have to constantly…

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Airlines

Hey, Airline Industry! It’s Time to Care Again.

I recently completed another round-the-world trip and got to experience a few different airlines and their cultures. It always amazes me how different things are when you switch carriers, even…

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RoomKey.com: Hotel Brands’ Misguided Attempt to Become an OTA

How many times have I heard the hotel brands say they are going to “fight and win” the Internet battle against the big bad OTA wolves? It’s easy to see…

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Philosophy

What the Hotel Industry Can Learn From “Heads in Beds” by Jacob Tomsky

I recently finished reading Heads in Beds by Jacob Tomsky. To be clear: I am not writing a standard book review. A book is going to have a different impact…

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Biggest Myths About WordPress Perpetrated by Hotel Marketing Agencies

The hotel industry has always been a target for misinformation about new, emerging, and especially open-source technology. It feels like the industry is stuck in a time warp, which I…

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Airbnb: More Than a Threat, It’s a Great Disruptor To The Hotel & Travel Sector

I recently read an article on Airbnb on Euromonitor that declared: “Airbnb.com Poses Only a Small Threat to Hotel Industry.” The truth is, Airbnb is not only a threat, but…

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Budgeting

Hotel Online Marketing Budget Disconnect: A Perpetual Case of Bringing a Knife to a Gunfight.

“Nice try kid, but it looks like you brought a knife to a gunfight.” This line from Indiana Jones and the Kingdom of the Crystal Skull pretty much sums up…

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Philosophy

Another Day (Not) Another Blog

This is not my first blog/dance/party/luau. It’s the fourth blog that I’ve launched since 2006. The other three blogs were focused on topics ranging from Online Marketing to Surfing Products and…

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