Vikram Singh
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Vikram Singh
Vikram Singh
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Words of Vikram Podcast
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  • Podcast

High-Fiving the Octopus: EP003

  • March 22, 2017
  • Vikram Singh
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Words of Vikram Podcast
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  • Podcast

Flying, Tipping, Kissing Frogs: EP002

  • March 16, 2017
  • Vikram Singh
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Words of Vikram Podcast
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What’s this podcast about anyway? EP001

  • March 6, 2017
  • Vikram Singh
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email marketing for hotels
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The Ultimate Guide to Email Marketing for Hotels

  • February 27, 2017
  • Vikram Singh
Hotel email marketing has become more important than ever. The cost of click- and impression-based marketing on search engines and social networks continues to rise, not just for generic terms, but also…
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  • Hotel & Travel Industry News
  • Latest

My Top 6 Articles of 2016

  • January 11, 2017
  • Vikram Singh
2016 was a very interesting year and will surely be a memorable one. I have had the opportunity to grow and flourish personally and professionally thanks to support from many people.…
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direct revenue strategy
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  • Hotel & Travel Industry News
  • Online Travel Agents
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  • Search Engine Marketing

BookingSuite: A Lesson in Direct Revenue Strategy

  • October 18, 2016
  • Vikram Singh
Throughout my career in revenue optimization for the hospitality and travel industry, I have always stressed the importance of owning your digital assets. This means having control of your domain,…
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  • Branding
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Hotel Website Design and Usability: Top 10 Mistakes

  • August 8, 2016
  • Vikram Singh
Hotel website design, like any kind of design, is subjective. Nothing is more painful than a website design “discussion” where stakeholders talk for hours about colors, content and photos. For every…
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  • Analytics

Super Metrics for Hotel Marketing & Online Revenue Optimization

  • June 10, 2016
  • Vikram Singh
Analytics metrics have evolved over the past few years. In my last article, I discussed the dinosaur metrics that have fallen in value since the last mass extinction event. Since…
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  • Analytics
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Dinosaur Metrics Are Taking a Bite Out of Your Hotel Marketing Performance

  • May 3, 2016
  • Vikram Singh
Marketing is evolving as I am typing this sentence. I’m here to make sure you are not wasting your time, energy and marketing budgets by focusing on outdated metrics. Many of…
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  • Branding
  • Hotel & Travel Industry News

Do You Really Need a Separate Brand for Millennials?

  • February 23, 2016
  • Vikram Singh
Almost every other week, there is an article about how hotels are trying to “embrace” the Millennial traveler. Basically, anyone born from the 1980s to the early 2000s is in this…
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  • Hotel & Travel Industry News

My Top 6 Articles of 2015

  • January 15, 2016
  • Vikram Singh
2015 was a phenomenal year for my site. I would like to thank all of my subscribers for participating, sharing, and spreading the “Words.” I love writing for you guys! This year my…
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  • Hotel & Travel Industry News
  • Philosophy
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Marriott’s Acquisition of Starwood: Winners and Losers

  • December 16, 2015
  • Vikram Singh
Marriott’s acquisition of Starwood is great news for investors, but unfortunately not for Starwood hotel guests and employees. The quote that sums up the reasoning behind this deal came from Starwood Chairman Bruce Duncan. “We…
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  • Hotel & Travel Industry News
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Hotel Brands’ Struggle to Understand Airbnb: The IHG Edition

  • October 6, 2015
  • Vikram Singh
When I’m on Twitter, I’m usually catching up on some of my favorite comedians (mostly comediennes) and posting my own material. But every now and then, some non-comedic items capture my…
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  • Revenue Management

The End of Hotel Rate Parity: Much Ado About Nothing

  • August 17, 2015
  • Vikram Singh
Over the past few months, there has been a lot of talk about the imminent “end of hotel rate parity” and what it means for the hotel industry. Rulings in favor of…
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  • Strategy

Your Marketing Focus Must Shift To Hotel Value Over Price

  • July 28, 2015
  • Vikram Singh
It’s amazing how much time and energy gets poured into deciding the price of a hotel room. There are STR reports, RMS Reports, and booking engine reports to go along…
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  • Hotel & Travel Industry News
  • Online Travel Agents
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The Free Website Trap: Lessons From Priceline’s Rebranding of Buuteeq

  • May 4, 2015
  • Vikram Singh
Last year, Priceline.com made a splash when it acquired Buuteeq, a digital marketing and website “cloud-based system” for independent hotels, for what looks like $98 million. My detailed analysis of…
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  • Hotel & Travel Industry News
  • Search Engine Marketing
  • Strategy
  • WordPress

Google’s Mobile Update: Keep Calm and Get With the Program

  • April 18, 2015
  • Vikram Singh
Every time Google issues an update, hotel marketing agencies have a field day writing articles and trying to give you a reason to panic about your online presence. To provide you with…
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  • Online Travel Agents
  • Revenue Management

Let’s Keep It Real: The Truth About Hotel Meta Search

  • March 5, 2015
  • Vikram Singh
Hotel marketing types love trends. Every day there is the same old story about a new thing that changes everything. It’s always a thing that, if the hotels would only start doing…
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  • Hotel & Travel Industry News
  • Online Travel Agents

Expedia Acquisitions Signal Tougher Times Ahead for Hotels

  • February 16, 2015
  • Vikram Singh
Expedia, Travelocity and Orbitz walk into a bar.  “We do not serve second and third rate Online Travel Agents here,” says the bartender. “Well, they are now with me,” answers…
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  • Branding
  • Hotel & Travel Industry News

Marriott’s War on Wi-Fi: Hotels Need to Stop Fighting the Future

  • January 8, 2015
  • Vikram Singh
Big hotel brands have seen unprecedented growth over the past decade. Even when the global financial engines slowed down, they grew exponentially in global markets (ie, Asia, Middle East, Latin…
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