Hotels Must Embrace Remote Work
After my last pandemic-focused article, my inbox was flooded with queries about remote work. I had urged hotels to embrace remote work and stop putting geographical restrictions on hiring the…
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The Post Pandemic Hard Reset
I wrote two articles during the pandemic, one around the beginning and one in the middle. It’s time to complete the trilogy. Our industry has been given a once-in-a-lifetime chance…
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RIP BookingSuite: Protecting Your Hotel’s Digital Assets
On November 30th of this year, Booking/Priceline is shutting down its BookingSuite product, likely affecting hundreds of hotels worldwide. In short, they will stop running websites, booking engines, and revenue…
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Pandemic Pricing Principles for Hotels
This is my second pandemic-themed article, following the last magnum opus on Hotel Marketing and Revenue Management in the Time of Pandemic. I was definitely hoping for things to be…
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Hotel Marketing and Revenue Management in the Time of Pandemic
As I write my first article during a global pandemic, my title inspiration comes from the Columbian literary superstar, Gabriel García Márquez. COVID-19 has rapidly decimated the industry I have…
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Reality Check on Using Influencers for Your Hotel
As social media marketing continues to evolve and grow, one of the questions hotel owners/managers consistently ask me is whether or not it makes sense to work with influencers. Personally,…
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Hotel and Travel Conferences Need an Upgrade
When it comes to hotel conferences and trade shows, I will go ahead and show my age by saying I have been to almost all of them. During the earlier…
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How Google Reviews Is Crushing TripAdvisor
An interesting trend has been brewing in the travel business. Quietly but surely, Google Reviews has been expanding their online review market share for brick and mortar businesses. Since…
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Hotel CRM Reality Check
On January 20, 2017, I booked a hotel in Seville, Spain. That is also the day that Meliá Hotels & Resorts got my email address. The rest, as they say,…
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The Ultimate Guide to TripAdvisor for Hotels
When TripAdvisor was founded in February 2000 in a small office above Kostas Pizza on 315 Chestnut Street in Needham, Massachusetts, I don’t think anyone could have predicted the amount…
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Is Your Hotel Booking Engine Destroying Your Profitability?
Almost every other day, I see a headline about the latest trend that is going to have a massive impact on hotels and travel. Some might even be worth exploring.…
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Use Hotel Website Content to Increase Your Revenue
Contrary to what you might have heard, people still read. We read quiet a lot actually, but much of our reading has moved over to a screen instead of paper.…
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Last Click Attribution Is Killing Your Hotel Marketing Campaigns
Marketing success today can be measured using many diverse metrics. Analytics programs let you measure everything from who and where your website visitors come from to what content they are…
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The Shrinking Value of Hotel Loyalty Programs
My work revolves around travel. Every night away from home is spent at a hotel or Airbnb property. I was recently asked about my hotel brand preferences and which loyalty…
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