The Ultimate Guide to Email Marketing for Hotels
Hotel email marketing has become more important than ever. The cost of click- and impression-based marketing on search engines and social networks continues to rise, not just for … Read More
My Top 6 Articles of 2016
2016 was a very interesting year and will surely be a memorable one. I have had the opportunity to grow and flourish personally and professionally thanks to … Read More
BookingSuite: A Lesson in Direct Revenue Strategy
Throughout my career in revenue optimization for the hospitality and travel industry, I have always stressed the importance of owning your digital assets. This means having … Read More
Hotel Website Design and Usability: Top 10 Mistakes
Hotel website design, like any kind of design, is subjective. Nothing is more painful than a website design “discussion” where stakeholders talk for hours about colors, content … Read More
Super Metrics for Hotel Marketing & Online Revenue Optimization
Analytics metrics have evolved over the past few years. In my last article, I discussed the dinosaur metrics that have fallen in value since the last … Read More
Dinosaur Metrics Are Taking a Bite Out of Your Hotel Marketing Performance
Marketing is evolving as I am typing this sentence. I’m here to make sure you are not wasting your time, energy and marketing budgets by focusing on … Read More
Do You Really Need a Separate Brand for Millennials?
Almost every other week, there is an article about how hotels are trying to “embrace” the Millennial traveler. Basically, anyone born from the 1980s to the early … Read More