Super Metrics for Hotel Marketing & Online Revenue Optimization
Analytics metrics have evolved over the past few years. In my last article, I discussed the dinosaur metrics that have fallen in value since the last … Read More
Dinosaur Metrics Are Taking a Bite Out of Your Hotel Marketing Performance
Marketing is evolving as I am typing this sentence. I’m here to make sure you are not wasting your time, energy and marketing budgets by focusing on … Read More
Do You Really Need a Separate Brand for Millennials?
Almost every other week, there is an article about how hotels are trying to “embrace” the Millennial traveler. Basically, anyone born from the 1980s to the early … Read More
My Top 6 Articles of 2015
2015 was a phenomenal year for my site. I would like to thank all of my subscribers for participating, sharing, and spreading the “Words.” I love writing for you … Read More
Marriott’s Acquisition of Starwood: Winners and Losers
Marriott’s acquisition of Starwood is great news for investors, but unfortunately not for Starwood hotel guests and employees. The quote that sums up the reasoning behind this deal came … Read More
Hotel Brands’ Struggle to Understand Airbnb: The IHG Edition
When I’m on Twitter, I’m usually catching up on some of my favorite comedians (mostly comediennes) and posting my own material. But every now and then, some … Read More
The End of Hotel Rate Parity: Much Ado About Nothing
Over the past few months, there has been a lot of talk about the imminent “end of hotel rate parity” and what it means for the hotel industry. … Read More
Your Marketing Focus Must Shift To Hotel Value Over Price
It’s amazing how much time and energy gets poured into deciding the price of a hotel room. There are STR reports, RMS Reports, and booking engine … Read More
The Free Website Trap: Lessons From Priceline’s Rebranding of Buuteeq
Last year, Priceline.com made a splash when it acquired Buuteeq, a digital marketing and website “cloud-based system” for independent hotels, for what looks like $98 million. … Read More
Google’s Mobile Update: Keep Calm and Get With the Program
Every time Google issues an update, hotel marketing agencies have a field day writing articles and trying to give you a reason to panic about your online presence. … Read More