The Shrinking Value of Hotel Loyalty Programs
My work revolves around travel. Every night away from home is spent at a hotel or Airbnb property. I was recently asked about my hotel brand … Read More
The Ultimate Guide to Email Marketing for Hotels
Hotel email marketing has become more important than ever. The cost of click- and impression-based marketing on search engines and social networks continues to rise, not just for … Read More
My Top 6 Articles of 2016
2016 was a very interesting year and will surely be a memorable one. I have had the opportunity to grow and flourish personally and professionally thanks to … Read More
BookingSuite: A Lesson in Direct Revenue Strategy
Throughout my career in revenue optimization for the hospitality and travel industry, I have always stressed the importance of owning your digital assets. This means having … Read More
Hotel Website Design and Usability: Top 10 Mistakes
Hotel website design, like any kind of design, is subjective. Nothing is more painful than a website design “discussion” where stakeholders talk for hours about colors, content … Read More
Super Metrics for Hotel Marketing & Online Revenue Optimization
Analytics metrics have evolved over the past few years. In my last article, I discussed the dinosaur metrics that have fallen in value since the last … Read More
Dinosaur Metrics Are Taking a Bite Out of Your Hotel Marketing Performance
Marketing is evolving as I am typing this sentence. I’m here to make sure you are not wasting your time, energy and marketing budgets by focusing on … Read More